Part 6: Preparing book launch, promotion, ads, and
After the book is thoroughly edited, professionally designed, we will start planning the launch of the book.
We focus on the following factors, which are crucial for a proper launch:
Price-setting the eBook. Intro price, promotion price, and regular price.
A book-release plan and a promotion strategy.
Checking availability for promotion sites.
Use ads on Social Media to tease for the book launch. (Cover release etc.)
Writing the hook and ad-copy for the book together with the author.
Producing four different ad-designs and ad-copies, so they are ready for the different type of ads. (FB, A, GR and BB ads)
Time of year or season.
Cost for Part 6: $1,000.00 + ads costs.
Part 7: Book launch with a promotion.
The big day has arrived!
We will be spreading the book promotions out over 6-10 days, depending on our budget and which sites will be available. This is the best way to get the book up on the bestseller lists and get it to stay there, according to our experience and Amazon's algorithms.
When the book is being bought together with other bestsellers, we get the free promotion of appearing on these bestsellers product pages under "Customers who bought this also bought."
- We submit the book to 70+ free promotion sites that take new releases and some paid ebook sites.
In collaboration with the author, we choose which pay-sites to use. Most cost between $10-50 per site, depending on how many subscribers they have.
- We will promote the book on different platforms, all on different days.
If your book qualifies(genre, quality, and target group), it will also be sent to the 77.000+ subscribers of Willow Rose VIP-email.
As soon as we have enough reviews(Part 8), we will promote the book on all the different promotion pages and emails.
Cost for part 7: $5,000.00 + expenses for ads.
Part 8: Getting reviews.
Without reviews, a book doesn't sell. So it's crucial to get reviews as fast as possible. There are different ways to get reviews:
Family, colleagues, and friends. (Important that they follow the Amazon guidelines for reviews, or they will be removed)
Some sites offer reviews if you give the book to the reviewers. (This takes time and costs money, usually $20-40 per site)
ARC readers(after you have to build a large group of followers)
Giveaway, where they enter a sweepstake by leaving a review after they have bought the book(cost is the value of the prize, but typically only possible with a more significant amount of fans.)
Promotions that drive sales, which gives reviews.
Cost for part 8: $500.00 + expenses for review ads or giveaway.
Part 9: First promotion (3 months after launch.)
1-2 months after we released the book, we start planning the first promotion.
We decide if this is going to be a FREE promotion(5 days) or a 99 cents promotion(7 days). We usually suggest a FREE promotion for the 1st promotion to get the author's name out to as many as possible.
Also, pages-read grow like crazy during a FREE promotion.
Studies have shown that an author has to be seen 5+ times before a reader will take a chance on you.
Now we have enough reviews to get accepted on most promotion sites.
We submit the book to 70+ free promotion sites and several paid ebook sites. In collaboration with the author, we choose which pay-sites to apply for.
Most promotion sites cost between $10-50, depending on how many subscribers they have.
So according to the author's promotion budget, we submit to as many sites as possible.
Some sites have to accept the book, and it's especially hard to be accepted by the biggest site; BookBub.
After this, we start producing all the ads for the different platforms, so they are ready to go live when the promotion begins.
If your book qualifies(genre, quality, and target group), it will also get a spot in Willow Rose's VIP email to her 77.000+ subscribers.
We will spread the ads and promotions out over the whole period(5 or 7 days).
Cost for Part 9: $5,000.00 + expenses for ads.